Had the opportunity to develop the corporate identity for Inca Botanica, a Czech herbal medicine company that blends Peruvian and local herbs into unique health-focused products.
The logotype draws inspiration from the Inca cross symbol, Chakana, incorporating coca leaves traditionally used in herbal medicine. It also features snake motifs referencing Asclepius, the ancient Greek god of healing. As part of the corporate identity for Inca Botanica, I designed original packaging and labeling systems, e-shop visuals and UI, product catalogues, and a wide range of presentation materials. The entire visual identity is unified by elegant, custom herbal illustrations that reflect the brand’s natural essence.
As Inca Botanica expanded, I was entrusted with creating sub-brand identities for their cosmetic product line and the Xenon Clinic. This involved designing distinctive logotypes and visually engaging materials that remained aligned with the original brand’s aesthetic. It was a comprehensive and rewarding project, and I’m proud to share the results of this creative journey.
Coproduction with artboard.cz
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